Why go green with your products? Because it’s what consumers want.

  • 80% believe it’s important to buy from green companies
  • 3 out of 4 Americans call themselves “environmentalists”
  • 7 in 10 would gladly choose the greener product over its less-green counterpart

(Source: IndustryWeek.com)

And if the demand isn’t reason enough, how about the health of the planet? At Rotuba, we believe in going green not just for our customers’ business growth, but for a sustainable future.


That’s why we’re so committed to sustainable Cellulose products like Naturacell® and Auracell®. And we’re focused throughout our company on environmentally sound practices and processes, including:

  • Minimizing production rework and waste.
  • Managing chemicals to minimize or eliminate entry to the environment.
  • Taking proactive R&D roles to improve our products in terms of chemical severity.
  • Avoiding hazardous additives and pigments such as heavy metals, hexavalent chromium, and other pollutants regulated in the European Union by the Restriction of Hazardous Substances (RoHS) directive.
  • Reducing, reusing and recycling materials wherever possible.